MARK WEBB CREATIVE DIRECTOR

Focused inspiration | Execution leadership | Brand Builder
Fortune 500 experience | Advertising agency & in-house corporate creative departments
Consumer & healthcare sectors | Doubled deliverables and capabilities | Helped exceed new business projections and sales goals

Collaborative and effective creative leader linking agency, vendors, and clients while forging consensus toward enhancing communication between all departments. Relentless problem solver demonstrating success in brainstorming, concept execution, passionate presentation, integrated campaign management with the leadership of creative staff: writers, art directors, designers, online user experience, videographers, editors, animators, production companies, freelancers, and third-party suppliers. And a little fun never hurt, either.

PROFESSIONAL EXPERIENCE

HUMANA 2019-2021

Creative Director
  • Led as an organizational creative conduit between strategic planning, account management, digital UX, social and mobile departments.
  • Directed operations of in-house photography, video, and animation capabilities to produce original enterprise deliverables.
  • Coordinated with an external agency, VSBrooks in the development of creative strategy and executions for B2B, B2C, and B2B2C initiatives.
  • Mentored and coach the creative team, elevating the quality of work and individual growth, presentation, and skillsets.

COVETRUS / VETS FIRST CHOICE 2018-2019

Director of Creative Services
  • Creative department leadership of brand evolution and all deliverables in partnership with internal departments and clients through merge of Vets First Choice, Henry Schien Animal Health and Henry Schien Veterinary Solutions into new global brand Covetrus
  • Doubled creative capacity and deliverables year-over-year through expansion of central shared-service creative department capabilities from graphic and digital design and photography to marketing communications, video production and organizational project management
  • With international brand design firm, Lippincott, developed brand standards/graphic and voice guidelines for new brand Covetrus

DIGITAS HEALTH LIFEBRANDS 2016-2018

SVP Group Creative Director

Clients: Humira Derm, Humira.com, Humira Complete, Androgel, Creon, Veliparib, Rova-T, New business development

  • Drove transformation of the Digitas Health creative department from a client digital resource to Agency of Record for $35MM of AbbVie business with ongoing goal of creative excellence toward building new business from success on existing brands
  • Galvanized agency relationships within the Publicis network and external partnerships toward migrating ten brands under the Humira master brand design system to a more functional and flexible Adobe platform, ensuring highest quality standards

MONTEFIORE HEALTH SYSTEMS 2014-2016

Senior Creative Director
  • Translated Montefiore’s marketing objectives into creative strategies, design system and brand voice that propeled Montefiore’s strategic vision through coordinated marketing, advertising and internal communications business from success on existing brands
  • Partnered as chief brand architect with cross-functional internal and external teams along with advertising agency Cronin & Co. ensuring creative excellence across Montefiore’s various media channels
  • Directed and developed Montefiore’s evolving brand strategy ensuring clear implementation throughout a variety of rapidly growing properties, diverse and changing business model partnerships and acquisitions as New York health care provider networks consolidate

CAMBIA HEALTH SOLUTIONS 2010-2013

Director, Creative Services

Clients: Portfolio of 14 companies spanning health care information technology and software development; retail health care; health insurance plans carrying the Blue Cross and Blue Shield brands; pharmacy benefit management; life, disability, dental, vision lines of protection; alternative solutions to health care access; free-standing health and wellness solutions

  • Supervised invention of a variety of brands from ground up for internal incubator start-up company models including naming, logo design, graphic standards, advertising, collateral, wire frame wrap, UX design, video content and events
  • Owned creation of integrated consumer campaign with advertising agencies McCann Worldwide and Borders, Perrin & Norrander in conjunction with direct marketing agency, Anderson tasked to focus segmented marketing in most competitive market in U.S
  • Doubled staff and tripling number of deliverables year over year while outperformed sales goals in all markets for first time in five years

MEDTHINK COMMUNICATIONS 2009

Creative Director / New Business Consultant

Clients: United Therapeutics: Adcirca, Remodulin

  • Spearheaded strategic and creative capabilities to client presentation in successful business pitches against much larger agencies
  • Organized existing design studio and technical writers into a functioning and competitive advertising creative department
  • Surpassed new business projections increasing agency’s annual billings by 20%
  • Wrote, directed and co-edited MedThink’s self-promotional video designed specifically for pitches

GSW WORLDWIDE ADVERTISING 2007 – 2008

SVP Creative Director

Clients: Johnson & Johnson Ethicon Devices, Ethicon Women’s Health, New business development

  • Generated ideas throughout J&J network in a purely initiative-created, project-based business pitch model where client would not otherwise see potential, subsequently growing largest revenues in New York office
  • Oversaw translation of multiple campaign communications to a broad and varied market including doctors, nurses, patients, insurers, hospital materials managers and sales force, as well as to internal J&J brand managers, internal communications and education divisions
  • Served as Creative Director for Toronto and link to New York production department resources as needed
  • Instituted an automated transparency system with agency billing department to monitor P&L, scope of work and increase productivity

J. WALTER THOMPSON ADVERTISING 1999 – 2007

Senior Partner, Creative Director

Clients: Wyeth/Pfizer Consumer Healthcare, Johnson & Johnson, Warner-Lambert, TAP Pharmaceutical, New business development

  • Drove full cycle of agency/client process from strategic development to creative interpretation, execution and client presentation, while maintaining brand continuity and integration throughout media and market variations
  • Trouble-shooter throughout JWT network of international offices as chosen member of World Team
  • Highlighted in Adweek Magazine as producing agency’s “most noteworthy television commercial” of year for Prevacid DTC introduction while earning highest Millward Brown score in research company’s history
  • Exceeded Pfizer’s Listerine Whitening sales goals by 288% within its first 3 months on market. Ongoing contribution to growth of Listerine’s 70% market share

GREY GROUP ADVERTISING

VP Associate Creative Director

Clients: Barilla Pasta International, Dannon Yogurt, Procter & Gamble products, New business development

  • Managed teams and drove creative development with emphasis on brand continuity in all media

OGILVY & MATHER ADVERTISING

Senior Art Director

Clients: Hershey’s, American Express, Duracell, Sports Illustrated, Seagram’s, Chesebrough-Ponds, HCA, New business development

  • Interpreted advertising brand strategy, client presentation and execution on high-end consumer television and print, business-to business, retail and tactical executions

EDUCATION

ART CENTER COLLEGE OF DESIGN

BFA, Advertising Design Scholarship/Honors

AWARDS

Clio Finalist (2)

David Ogilvy Award

Gold Effie

Bronze Effie

Andy Award

Grey President’s Award

Adweek’s Best Spots

RELATED SKILLS

I can draw

Simply, the ability to illustrate what I’m thinking on the spot, including tight storyboard and comp rendering

Software

Macintosh Adobe InDesign / Adobe Photoshop / Adobe Illustrator / Acrobat

Working knowledge

3-D Motion Graphics / After Effects / FinalCut Pro / Interactive, digital & social media platforms

Videography

Video direction / animation direction / cameraman / editing

EXTRA

Instructor

The Art Institute of Portland

Board member

Junior Achievement

Volunteer

Mentoring USA / New York Cares / Taproot Foundation