Every client is different. Some require enormous amounts of attention. Others just want to be dazzled at the presentation. For those interested in being a larger part of creating the work, it’s an open invitation. These are opportunities to understand their particular needs. There are a variety of tools to include them: ‘Tissue Sessions’ with their brand team that actively include them as part of the strategy/creative team. ‘Adlobs’ (ad-like objects) present a top-line of an idea to gauge the client’s or their market’s receptiveness to different directions in rough form. ‘Open Brainstorms’ investigate perceptions even before any creative work is begun. Throughout, agency/client relationships are strengthened.