Feel that? It’s another brilliant idea you’ve spent days and nights and countless soul-twisting hours only to watch die. Want to avoid that feeling? Push out another thing that just meets the specs of the job. But be prepared, it’ll most likely be met with the same level of disinterest. Instead, try to incite a conversation, an opinion, feelings and you’ve drawn the attention of fans and critics, alike. You’ve created a conversation, an argument, genuine interest. Congratulations! You matter. If you’re going to do something, do something that puts your soul on the line. It only hurts when you care.