We come up with hundreds more ideas than are actually bought or produced. It’s not that all those dead ideas are wrong but just too beautiful to live in a world that must solve business problems. Oftentimes they’re killed by a test score or an arbitrary comment from a well-meaning client or maybe your own boss who just can’t see it. But once in a while, your shiny, good idea makes it through the gauntlet. Relish it! Do we have to fail to succeed? Well, no. But success certainly feels more powerful when you have.