“Open Creativity”: As Creative Director, my responsibility is to provide an environment where ideas flourish whose boundaries aren’t limited to the creative department. Creative executions are the agency’s final product but every discipline within the agency informs them. The best work is an ego-free, free-flow of creativity from all the minds that touch it from beginning to end. The joy at the heart of creativity should run through the halls and pop up in unexpected places, people and ways. Everyone is creative! Art directors, copywriters and designers can be inspired by an insightful strategy, a unique media placement or the unexpected research number. The creative department can return the favor by transforming that information into fresh and surprising ideas.