Brands aren’t the colors, shapes and typefaces that companies use to distinguish themselves from all other logos. A brand is how we talk, listen, respond to and care about those we want to know. No longer just interrupting with a quick message, it’s a two way conversation in an open forum that lives on the permanent record. It’s no different than the kinship we share with our friends, family and loved ones. It has the power to turn strangers and acquaintances into deeper, more meaningful relationships with the intention to grow up and old together.