Marketing is a faith-based religion. If you believe, the possibilities open, things that shouldn’t be become and the world is more than limited to what’s worked in the past and what seems simply apparent. Belief makes the promise to fill the void. Belief becomes commitment, commitment becomes action and action becomes results! If you don’t believe, synicism is your talisman, you’re in this alone and the idea of imagining the impossible is impossible. Choose wisely.